„Our code of conduct.
Everyone can rely on this!“
We have to keep asking ourselves
what we can offer the world of tomorrow.
Our ambition is to reach the top in every sector.
Sustainability is a personal commitment for us.
© Lars Schnider for Deuter
We live by a socially responsible corporate culture.
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„Our code of conduct.
Everyone can rely on this!“
We have to keep asking ourselves
what we can offer the world of tomorrow.
Our ambition is to reach the top in every sector.
Sustainability is a personal commitment for us.
We live by a socially responsible corporate culture.

Schwan-STABILO: Colourful diversity in family firm

About 620 million euros in turnover. More than 4,600 employees. 32 sites around the world. Schwan-STABILO is one of the most successful family firms in Germany today.

Gustav Adam Schwanhäusser laid the foundations for the company’s success back in 1865. He quickly recognised the opportunities offered by the burgeoning Industrial Revolution, obtained a loan of 32,000 guilder from his father, and purchased a pencil factory founded 1855 in Nuremberg. More than 165 years and six generations later, this has become an international group with three independent divisions: Cosmetics, Writing Instruments and Outdoor.

Today, as in the past, entrepreneurial courage, foresight and knowledge of what is feasible form the mainstays of the company’s success.




As a leading private label manufacturer of cosmetic pencils and products worldwide, Schwan Cosmetics counts virtually all internationally renowned cosmetics companies among its customers. Since the first eyebrow pencil in 1927, Schwan Cosmetics has been a major source of innovation and inspiration for the global cosmetics industry. 95 percent of our products can be traced back to ideas and developments that we offer to cosmetics brands.
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STABILO International is one of the leading manufacturers of writing instruments in Europe and continues to set standards for writing, colouring, drawing and highlighting. Examples include the global billion-selling classics such as the STABILO BOSS highlighter, the STABILO point 88 fineliner, and many other pens and pencils for creating colourful and creative designs. Most recently, our expertise in the digital sector has led to a diagnostic tool with a pen and app to help occupational therapists in their work with patients.
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Schwan-STABILO Promotion Products GmbH & Co. KG belongs to the Schwan-STABILO group, and is a partner to the national and international advertising industry. STABILO Promotion Products offers writing instruments for target-group-specific advertising with STABILO brand quality. Recipients are bound to get lasting and enjoyable use from a brand-name product provided as an advertising gift – a long-lasting advertising effect is guaranteed!
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Working in close collaboration with mountain sport professionals, Deuter develops functional, top-quality outdoor products that guarantee safety and reliability for the customer in extreme situations. Deuter have been outdoor experts with passion, tradition and experience since 1898. Innovation has always been what drives our employees and ensures successful products. Combining economics, ecology and a social conscience gives Deuter a basis for a secure future.
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ORTOVOX – THE VOICE OF THE MOUNTAINS. Since the company was founded in 1980 in the south of Munich, ORTOVOX has stood for a sophisticated protection and comfort system for mountain activities, characterised by the responsible treatment of people and nature. As pioneers in the field of avalanche safety, ORTOVOX has played a key role in the development of emergency equipment for use on the mountain. Innovative hardware products and functional mountain sportswear with wool, as well as targeted training measures, contribute towards making mountain sports that bit safer every day.
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Quality, functionality & responsibility: A combination that has worked at Maier Sports for over 75 years. Maier Sports develops high-quality, functional outdoor and ski clothing and is a highly innovative fitting and trouser specialist. Thanks to their in-house sewing workshop and typical Swabian ingenuity, they provide a comprehensive repair service.
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GONSO is a provider of functional cycling apparel, and a recognised expert in cycling pants in Germany, having invented cycle pants with a synthetic cushion. GONSO isn’t about going higher, faster or further, but about enjoying cycling.
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AT A
GLANCE OUR DNA OUR SHARED
FUTURE MILESTONES LOCATIONS CAREERS/
APPRENTICE-
SHIP

NEWS/PRESS

WHAT IS OUR COMPANY GROUP DOING TO HELP?

Heroldsberg, Germany, 16.3.2022. For three weeks now we have been witnessing images of despair, destruction and people fleeing for their lives at the heart of Europe. This suffering, and the fears of families and friends, including colleagues from both nations who work at our company, are affecting us deeply. This is why we have initiated our own donation campaign across all divisions of Schwan-STABILO to help people in their time of need.
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Schwan-STABILO SUCCEEDS IN TURNING THE CORNER IN DIFFICULT TIMES

Heroldsberg, 24.11.2021. With a growth in sales of a good two percent to EUR 623.2 million (previous year: EUR 609.08 million), the Schwan-STABILO Group achieved a turnaround in difficult times in the 2020/21 financial year. The STABILO and Outdoor subgroups made a significant contribution to this, growing significantly despite the pandemic, with each achieving sales highs. The impact of the pandemic was strong- est on the Cosmetics segment. However, they had a gratifying turnaround towards the positive in the last quarter — a development that continues to this day.
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THE STABILO BOSS ORIGINAL IS CELEBRATING ITS 50TH BIRTHDAY!

Heroldsberg/Weißenburg, February 2021. Three to four STABILO BOSS ORIGINAL highlighters cross shop counters all over the world every second: First presented in 1971, the brightly coloured highlighter is celebrating its 50th birthday this year.
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